OUR FOUNDERS

The best way to understand FNDR, is to hear what our Founders say about us:

 
“I worked closely with the FNDR team to help translate our vision for Glossier's future. There was a magic to how we all worked together--the team helped us unlock how our brand ethos and company values align in a seamless way.”    Emily Weiss - Founder, CEO, Glossier

“I worked closely with the FNDR team to help translate our vision for Glossier's future. There was a magic to how we all worked together--the team helped us unlock how our brand ethos and company values align in a seamless way.”

Emily Weiss - Founder, CEO, Glossier

“I thought it was AMAZING! Owning this big ambition is transformational, because it changes the company mission, and therefore everything changes.”    José Neves - Founder, CEO, Farfetch

“I thought it was AMAZING! Owning this big ambition is transformational, because it changes the company mission, and therefore everything changes.”

José Neves - Founder, CEO, Farfetch

“The folks at FNDR are great thought partners for a myriad of business issues. They are especially adept at strategic and long term thinking - and they are a lot of fun to be around.”    Evan Spiegel - Founder, CEO, Snap

“The folks at FNDR are great thought partners for a myriad of business issues. They are especially adept at strategic and long term thinking - and they are a lot of fun to be around.”

Evan Spiegel - Founder, CEO, Snap

"Mind really, truly, officially blown. I thought FNDR really complemented us and were able to balance our vision and product with the practicalities of how to communicate in a big and timeless way."    David Baszucki - Founder, CEO, Roblox

"Mind really, truly, officially blown. I thought FNDR really complemented us and were able to balance our vision and product with the practicalities of how to communicate in a big and timeless way."

David Baszucki - Founder, CEO, Roblox

“Working with FNDR is having someone pressure test the vision in your head and help you articulate it into the next stage into what your company should be, ultimately making your business bigger and better.”    Carly Zakin - Co-Founder, Co-CEO, theSkimm

“Working with FNDR is having someone pressure test the vision in your head and help you articulate it into the next stage into what your company should be, ultimately making your business bigger and better.”

Carly Zakin - Co-Founder, Co-CEO, theSkimm

“I was astonished by the FNDR team. I loved their surgical accuracy, their understanding of us, the depth of our philosophical discussion about the world we evolve in. We are super excited about their superb articulation of the journey ahead for Alan.”   Jean-Charles Samuelian - Founder, CEO, Alan

“I was astonished by the FNDR team. I loved their surgical accuracy, their understanding of us, the depth of our philosophical discussion about the world we evolve in. We are super excited about their superb articulation of the journey ahead for Alan.”
Jean-Charles Samuelian - Founder, CEO, Alan

“FNDR are a wonderful group of dynamic thought leaders, they are magicians with words, and masters of creative content. This is not a brand story that you put on a shelf, but rather a clearly articulated vision that gets integrated into the fabric of how you operate your company for rapid growth."    Amy Shecter - CEO, GLAMSQUAD

“FNDR are a wonderful group of dynamic thought leaders, they are magicians with words, and masters of creative content. This is not a brand story that you put on a shelf, but rather a clearly articulated vision that gets integrated into the fabric of how you operate your company for rapid growth."
Amy Shecter - CEO, GLAMSQUAD

“Working with FNDR has been an exciting and playful journey. The inherent multi-dimensionality of the FNDR team felt disarming enough to extract treasures lost in a mountain of information, which ultimately became the brand ethos and will serve as the through line for brands under the SIMIHAZE umbrella.”    Simi and Haze - Founders, SIMIHAZE

“Working with FNDR has been an exciting and playful journey. The inherent multi-dimensionality of the FNDR team felt disarming enough to extract treasures lost in a mountain of information, which ultimately became the brand ethos and will serve as the through line for brands under the SIMIHAZE umbrella.”

Simi and Haze - Founders, SIMIHAZE

“FNDR magically elevated our business plan into vision and emotion. They gave our employees, partners, clients and community the story to believe in the ambition of our brand. FNDR did that and more for Vice. Their humor, straight-shooting style left me wanting more. I wish James and team were in an adjoining office—they bring that competitive edge.”    Nancy Dubuc - Re-Founder, CEO, VICE

“FNDR magically elevated our business plan into vision and emotion. They gave our employees, partners, clients and community the story to believe in the ambition of our brand. FNDR did that and more for Vice. Their humor, straight-shooting style left me wanting more. I wish James and team were in an adjoining office—they bring that competitive edge.”

Nancy Dubuc - Re-Founder, CEO, VICE

“We worked with FNDR at Orchid to transform our messaging. They are excellent.”    Dr. Seven Waterhouse - Founder, CEO, Orchid

“We worked with FNDR at Orchid to transform our messaging. They are excellent.”

Dr. Seven Waterhouse - Founder, CEO, Orchid

“I like the guys at FNDR because they are no bullshit. Things are very to the point, very honest, and very intense. Quite different from the usual “marketing” discussions that last months on end and sometimes don’t lead anywhere useful.”    Oskar Smolokowski - CEO, Polaroid

“I like the guys at FNDR because they are no bullshit. Things are very to the point, very honest, and very intense. Quite different from the usual “marketing” discussions that last months on end and sometimes don’t lead anywhere useful.”

Oskar Smolokowski - CEO, Polaroid

“FNDR led our NeueHouse executive team on a remarkable creative and intellectual journey. This creative walkabout honed our team's perspective to allow us to confidently define and communicate what our customer promise is today and where it is headed in the years to come.”    Josh Wyatt - CEO, NeueHouse

“FNDR led our NeueHouse executive team on a remarkable creative and intellectual journey. This creative walkabout honed our team's perspective to allow us to confidently define and communicate what our customer promise is today and where it is headed in the years to come.”

Josh Wyatt - CEO, NeueHouse

“FNDR is called FNDR for a reason. They truly understand you, as a founder, why you are doing what you do, sometimes even better than yourself. They elevate your core idea, build a compelling narrative, and outline an amazing path for growth. They become family, and will help and advise whenever they think you need it.”    Christian Luitens - Founder & CEO, Avant Arte

“FNDR is called FNDR for a reason. They truly understand you, as a founder, why you are doing what you do, sometimes even better than yourself. They elevate your core idea, build a compelling narrative, and outline an amazing path for growth. They become family, and will help and advise whenever they think you need it.”

Christian Luitens - Founder & CEO, Avant Arte

“You guys crushed it at every level. It’s going to have huge impact across everything in our business.”    Rachel Drori - Founder, CEO, Daily Harvest

“You guys crushed it at every level. It’s going to have huge impact across everything in our business.”

Rachel Drori - Founder, CEO, Daily Harvest

“FNDR immediately understood my real vision for this business and then helped me bring it to life with great storytelling, giving me and my team the tools to go forward with a clear cohesive message.”    Jacobi Anstruther-Gough-Calthorpe - Founder, CEO, IRIS

“FNDR immediately understood my real vision for this business and then helped me bring it to life with great storytelling, giving me and my team the tools to go forward with a clear cohesive message.”

Jacobi Anstruther-Gough-Calthorpe - Founder, CEO, IRIS

"Working with FNDR was an incredible experience from start to finish. Their method helped draw out the words, imagery, and insights we needed to effectively capture and communicate our story. They helped us transform our long-term vision into an articulate, beautiful narrative.”    Ingvar Helgason - Founder, CEO, VitroLabs

"Working with FNDR was an incredible experience from start to finish. Their method helped draw out the words, imagery, and insights we needed to effectively capture and communicate our story. They helped us transform our long-term vision into an articulate, beautiful narrative.”

Ingvar Helgason - Founder, CEO, VitroLabs

“The unlocks were tangible and the method in the madness was clear and transformative.”    Kristy Caylor - Founder, CEO, For Days

“The unlocks were tangible and the method in the madness was clear and transformative.”

Kristy Caylor - Founder, CEO, For Days

“With the FNDR team we created an inventive and ownable brand that gives us a strong toolkit for the brand launch, but also stretches to a global, category-defining brand within wellness. Exactly what we wanted.”    George Pallis - Founder, CEO, Manual

“With the FNDR team we created an inventive and ownable brand that gives us a strong toolkit for the brand launch, but also stretches to a global, category-defining brand within wellness. Exactly what we wanted.”

George Pallis - Founder, CEO, Manual

“They are true masters of their craft, comfortable going deep down the strategy trenches and then surfacing with a narrative that pulls all the strings together: How we talk about our strategy, what is our long-term vision and what we want our business to stand for. Simply awesome.”    Misha Espiov - Founder, CEO, Nova

“They are true masters of their craft, comfortable going deep down the strategy trenches and then surfacing with a narrative that pulls all the strings together: How we talk about our strategy, what is our long-term vision and what we want our business to stand for. Simply awesome.”

Misha Espiov - Founder, CEO, Nova

“Best people I’ve ever worked with. Period. They listen. They ask. They think. They create. They deliver stories like I’ve never seen before. Together with you. Honest, incredible and fun team to be around.”    Ignacio Martinez - Founder, Invaio

“Best people I’ve ever worked with. Period. They listen. They ask. They think. They create. They deliver stories like I’ve never seen before. Together with you. Honest, incredible and fun team to be around.”

Ignacio Martinez - Founder, Invaio

 
“Ideas are fragile. The moment they are born is so precious. The people in the room at that moment, make all the difference as to whether that idea lives or dies. It’s no accident that James was in the room countless times, when those ideas went on to become big, beautiful products.”    Jony Ive - Former Chief Design Officer at Apple

“Ideas are fragile. The moment they are born is so precious. The people in the room at that moment, make all the difference as to whether that idea lives or dies. It’s no accident that James was in the room countless times, when those ideas went on to become big, beautiful products.”

Jony Ive - Former Chief Design Officer at Apple

“FNDR will force you to have conversations you don’t want to have, ask questions you don’t want to answer and make decisions you didn’t think you could. They are challengers and disruptors. FNDR is the McKinsey for what’s next, where tech is deeply impacting the human condition.”    Joanna Coles - Snap Board Member, Author & Former Chief Content Officer at Hearst

“FNDR will force you to have conversations you don’t want to have, ask questions you don’t want to answer and make decisions you didn’t think you could. They are challengers and disruptors. FNDR is the McKinsey for what’s next, where tech is deeply impacting the human condition.”

Joanna Coles - Snap Board Member, Author & Former Chief Content Officer at Hearst

“It's almost uncanny how quickly FNDR can provide genuine insight into one's business. They seem to have a direct plugin to today's ethos and can help Founders figure out how their service or product is relevant. One of a kind, truly!”    Danny Rimer - Founder & Partner, Index Ventures

“It's almost uncanny how quickly FNDR can provide genuine insight into one's business. They seem to have a direct plugin to today's ethos and can help Founders figure out how their service or product is relevant. One of a kind, truly!”

Danny Rimer - Founder & Partner, Index Ventures

“James is a special Founder’s whisperer, his signature bedside manner allow him to speak truth to power. His very unique talent to understand how to bridge vision, culture and commerce, helps founders to realize their dreams and their future.”    Diane Von Furstenberg - Founder & Fashion Icon

“James is a special Founder’s whisperer, his signature bedside manner allow him to speak truth to power. His very unique talent to understand how to bridge vision, culture and commerce, helps founders to realize their dreams and their future.”

Diane Von Furstenberg - Founder & Fashion Icon